Onitsuka Tiger First Japanese Themed Concept Store in Malaysia Onitsuka Tiger launches first Japanese themed concept store in Malaysia Onitsuka Tiger, the Original Japanese Sports Fashion Brand will be launching its first concept store in Sunway Pyramid this November 25th. In conjunction with the store opening, Onitsuka Tiger is set to re-launch the brand in the new millennia since it’s founded by Kihachiro Onitsuka in the post-world war 1949. Onitsuka Tiger is a sports lifestyle brand mixing the fine arts and traditions of the East with the seductive urban design styles of the West, which will be seen in the new outlet at Sunway Pyramid.

The new Onitsuka Tiger brand prides itself on craftsmanship, as with every refined Japanese culture. Now, with a touch of modern Japanese style as well as keeping the minimalistic designs in mind, Onitsuka Tiger has built this store based on the roots of the brand itself, which is “Made in Japan” while keeping it minimalistic & modern. The brand itself has ranges that represents both the roots of true Japanese craftsmanship like the Nippon Made range, Made in Japan line that focuses on craftsmanship, premium quality textures and luxurious materials such as Japanese leather as well as the sports fashion range which what the brand itself is widely known for, a lifestyle brand of Japanese heritage with modern flair. The original Japanese sports fashion brand. The details of the store might be hard to tell at first but every single materials used in the outlet has been hand-picked to ensure the outcome would be of that came from the land of the rising sun. The façade design is using wooden pattern embossed mortar coated with a paint mixed with “sumi”. “Sumi” is a black ink made mainly of soot that has traditionally used in Japanese painting and calligraphy. The wood used for the wooden pattern is larch veneer also known as “Tiger Plywood” which also visually symbolizes “Onitsuka Tiger”. The material created by this special technique truly shows and symbolizes “Craftsmanship” which is valued in the Japanese culture. Despite the tradition that is kept deep in the veins of the Tiger, Onitsuka Tiger presents itself as a brand that is of a modern Asian character. Edgy yet subtly rebellious. Unique but quietly confident. Onitsuka Tiger has prowled into the fashion scene of Klang Valley, with a roar that will be heard. Share this